What do I need to know about the advertising business model?
Session SummaryThough it might be the most popular business model on the web, the advertising business model isn’t necessary meant to be a success. In this session, Niko Waesche gives an interesting insight in how this business model works — using the examples of Myspace, Google, and Craigslist.
Niko Waesche is a media consultant, author of »Simply Seven«, entrepreneur and 15-year internet veteran - with lots of scars and bruises. In 2011, he founded GMPVC German Media Pool, a company that invests in high growth consumer businesses using an innovative media for equity barter model.