What is the subscription business model?
Session SummarySubscription business models can generate a continuous stream of income for a company — but aren’t easy to implement. Niko Waesche explains why subscription business models are so difficult to realise, and highlights criteria for succeeding in it.
Niko Waesche is a media consultant, author of »Simply Seven«, entrepreneur and 15-year internet veteran - with lots of scars and bruises. In 2011, he founded GMPVC German Media Pool, a company that invests in high growth consumer businesses using an innovative media for equity barter model.