Ruben Haas is CEO and co-founder of mbrace labs. Previously, he co-founded HitFox Game Ventures GmbH was also managing director and co-founder at ad2games. Before starting HitFox, Ruben Haas founded and managed build.UP, a company which provides skill diagnostics, tutoring and career consulting to students and young professionals. He started his professional career at Waterland Private Equity where he analyzed fast-growing markets and scalable business models. Ruben studied International Business Administration in Germany and Dubai.